Every customer answered. On every channel.
Sonora AI answers your calls, calls your customers back, and keeps the conversation going on WhatsApp and SMS — with your prices, your hours and your real calendar. One assistant that speaks like a local, day and night.
It always answers
Any hour, any day, including when your line is busy or reception is with a client. No hold, no answering machine.
Speaks like a local
Local accent and phrasing wherever you are — your customers talk to someone who sounds from there, not to a menu.
Appointment moved
Daniel Reyes
Routine cleaning
Friday 4:00 pmThursday 9:15 am
No charge — plenty of notice
Talk to Sonora. Right now.
Pick a call a person makes today. You play the customer.
The live demo is not available right now.
Listen to real callsSonora0:00 / 0:44
Brightside Family Dental, good afternoon. How can I help?
Read the whole call
Scripted, not recorded — real customer calls carry private details we don't publish, but the assistant is built to hold exactly this kind of conversation.
What the practice is left with
Daniel Reyes called to move his cleaning appointment. Rescheduled to Friday at four, with no rescheduling fee.
- Intent
- Booking
- Sentiment
- Positive
- Resolution
- Resolved
One assistant, every channel
One customer. One conversation. Every channel.
Sonora does not wait for the phone to ring. It answers, confirms, follows up and calls back — in the same voice, with your prices, your hours and your calendar.
Incoming callMon · 9:40 pm
It answers the call
Lucía calls after hours. Sonora picks up at the first ring, checks your calendar and books her cleaning for Tuesday at 10:30.
SMS2 min later
It confirms by text
The moment she hangs up, the confirmation arrives with the address and a directions link. Nobody on your team typed a thing.
WhatsAppThe day before
It follows up on WhatsApp
A reminder the day before. Lucía asks to move it, and Sonora moves it right there in the chat.
Outgoing callSix months later
It makes the calls, too
Reminders for your customers, or errands on your behalf. You say who to call and what for; Sonora dials, holds the conversation and brings back the result.
Pick what it calls for
Lucía: Check-up booked · Tue 12:00
Four channels. One customer. Not one call you had to make.
Your AI team
One assistant. Multiple agents. One memory.
Every request comes in wherever your customer prefers and ends up solved by the right agent. These are examples: we set up the agents your business needs.
Scheduling
Finds free slots in your real calendar, books, and repeats the details back to confirm.
Example of what it says
“I have Thursday at 10 or at 3. Which works better?”
- 1Your website, app or a linkTaps “Talk to Sonora” on your site
“Hi! You’re talking to Sofía from Lakeside Dental. How can I help?”
- 2Sonora understands and remembersUnderstands it’s a booking
“Ah, Lucía, we saw you in March. Same time as last time?”
- 3SchedulingBooks Thursday 10 am
“I have Thursday at 10 or at 3. Which works better?”
- 4Confirms on WhatsApp or SMSConfirms on WhatsApp
“You're booked for Thursday at 10. Directions: maps.app/…”
And more
What no phone team can do.
Pick one to see it at work.
Sounds like you
Pick from our voice library or design a custom voice for your brand.
- SofíaWarm
- MartínConfident
- ValentinaUpbeat
- + Design a custom voice
It starts in your language and switches the moment the caller does — English, Portuguese and more, same call, no transfer.
Knows your business
Give it your website, your price list or your menu. Sonora reads it and answers with your information from the first call.
Every call becomes data: top questions, lost sales, the service people ask for that you don't offer yet.
Never loses anyone
If a call drops or the line is busy, Sonora writes on WhatsApp within seconds and picks up the conversation where it left off.
Three branches or thirty: each keeps its own number, hours and calendar, one assistant answers them all — and offers the next branch over when one is full.
- SofíaWarm
- MartínConfident
- ValentinaUpbeat
- + Design a custom voice
Same customer · same request
Your customers don't want to press 1.
Lakeside Dental
Switchboard · phone menu
Hung up♪ hold music
Your call is very important to us.
♪ hold music
Your call is very important to us.
Please stay on the line, someone will be with you shortly.
The customer hung up.
No appointment · probably booked somewhere else
Lakeside Dental
Sonora answers
BookedLakeside Dental, this is Sofía. How can I help?
Hi, do you have anything tomorrow afternoon? I'm with Delta Dental.
Yes, Delta covers the visit. I have 4:30 or 6:00.
4:30.
Done, tomorrow at 4:30. I'm sending the confirmation on WhatsApp.
Appointment booked · tomorrow 4:30 pm · confirmation sent
With Sonora: appointment booked in 0:24. With the menu: hung up at 4:12.
Scripted example calls · the hold is shown sped up
It acts, it does not just note
It does not take a message for you to call back. It reads your real calendar, books the appointment and confirms it to the caller.
It always answers
Any hour, any day, including when your line is busy or reception is with a client. No hold, no answering machine.
Speaks like a local
Local accent and phrasing wherever you are — your customers talk to someone who sounds from there, not to a menu.
Three steps, and the third is the point.
See pricingSonora steps in when you can't reach the phone: set it up once and it works on its own.
- 01
You tell us how you work
You fill in a form — hours, services, prices, what people always ask. Half an hour, not even a call.
- 02
We configure it and test it
You do not build it. We leave it running and test it with real calls before a client ever uses it.
- 03
You share it where you already are
A button on your website, a call inside your app, a link you send by email or WhatsApp, a QR in the window, the link in your Instagram bio. Or forward your calls to the assistant without losing your number: when you can't pick up, Sonora answers — a voicemail that actually books. No migration, no touching your phone.
Where you put it
On your website
a “Talk to Sonora” button, no phone involved
In your app
customers call without leaving the app
By email or message
a call link that opens in the browser
In the window
for whoever walks past after you close
In the waiting room
to book the next appointment while they wait
On your WhatsApp
migrating nothing
In your Instagram bio
On the invoice or the receipt
when intent is highest
What it does not do
Sonora AI does not replace your reception. It complements it: it catches the calls you lose today — at night, at the weekend, when the line is busy and when nobody can pick up.
A traditional answering service — hundreds of dollars a month
Writes down a name and a number. Often after two minutes on hold. Then you call them back.
Sonora AI — from $4.99 a month with Flex, or plans from $29 with minutes included
It does not take a message for you to call back. It reads your real calendar and books the appointment, answers prices and hours, or routes what's urgent — and confirms it to the caller on the spot.
— and more, all on the same call, at the first ring.
31 of every 100 calls to dental practices go unanswered.
Patient Prism 2026 — 11.5M calls, US
48% of home-services callers never reach a person.
per Invoca, 2026 — US
The arithmetic
What does a missed call cost you?
Four numbers you already know. Move them until they read like your week.
For reference, call-to-lead conversion runs 22% to 46% depending on the industry — per Invoca, Cross-Industry Call Conversion Benchmarks Report (US, June 2025; 60M+ calls, 9 industries).
1 means a booking counts once, and nothing is counted twice.
Lost a month
$18,720
Lost a year
3
Bookings lost a week
54 times the $29/mo plan
An estimate built from your own figures, over 52/12 weeks a month. Sonora will not recover every missed call — nothing does.
- Dental
- Legal
- Criminal defense
- HVAC
- Plumbing
- Locksmith
- Towing
- Restoration
- Veterinary
- Urgent care
- Med spa
- Property management
- Restaurant
- Managed IT
- Home medical equipment
- Tree service
- Electrician
- Licensed gas fitter
- Moving & storage
- Real estate brokerage
- Dental
- Legal
- Criminal defense
- HVAC
- Plumbing
- Locksmith
- Towing
- Restoration
- Veterinary
- Urgent care
- Med spa
- Property management
- Restaurant
- Managed IT
- Home medical equipment
- Tree service
- Electrician
- Licensed gas fitter
- Moving & storage
- Real estate brokerage
Pick your trade. See what it answers.
Every industry ships with its own script, knowledge base and urgency rules. Some add tools the others have no use for.
Specific to this trade
Dental
Its own script, intake questions and urgency rules.
- Checks coverage before bookingConfirms the insurance or plan is accepted up front, so the appointment actually holds.
In every industry
The rest of the agent is the same whichever trade you are in. A few of the things it does on its own — the set grows as we build.
- Reads your live calendar
- Pulls real open slots the moment the caller asks, instead of promising a callback.
- Books, moves and cancels
- Confirms the slot on the call, then reschedules or frees it later without anyone picking up.
- Tells you what the call was about
- Every call comes back as a summary with the caller's intent, their sentiment, and whether it actually got resolved.
- Flags the calls that need you now
- A hot lead, an upset customer, a missed opportunity — pushed to you while it still matters, not found in a log next week.
- Takes a message worth reading
- Captures the details as fields your systems can use and delivers them — not a recording someone has to sit through.
- Hands the call to a person
- On a phone plan it transfers the live call when it genuinely needs a human. On a web plan it takes the message and has someone call straight back — a web call cannot be bridged to a phone.
- Takes payment on the call
- Texts a Stripe or Mercado Pago link mid-conversation and confirms the caller once it clears.
- Qualifies the lead
- Records who called, what they wanted and whether they are worth chasing, then delivers it to your systems.
- Follows up on WhatsApp
- Sends the confirmation, the address or the quote to the caller's phone once you have hung up.
You pay for the minutes it answers.
Web Flex
To start$4.99/mo
+ $0.35 per minute · no minutes included
From 69 minutes a month, Web Entry costs you less.
Same four plans and the same minutes on both channels. Phone is the web plan plus your own number, for US$10 more a month.
$0 setup · The demo asks for no card
Prices in USD. Included minutes reset monthly from your signup date; anything past the allowance bills per minute (calls and WhatsApp replies). Complex implementations or custom integrations are quoted separately.
With your own WhatsApp Business account: Meta bills you directly for templates, at its own rate; Sonora adds no per-message charge. With Sonora's account: each template (confirmation, reminder) is US$0.035, billed by Sonora. SMS US$0.19 per segment. Either way your customers never pay for replies, and every 10 replies use 1 minute of your plan (a voice note, one reply per 30 seconds). Outbound calls: US$0.45 per minute, billed separately from your plan's minutes.
No setup fee. Configuring the agent, loading your FAQ, running a verification test and connecting one standard integration are included before you go live.
On a web plan your page does the answering: the caller opens your link, talks, and leaves with the appointment booked.
On web plans the agent takes a message and has someone call back — it cannot transfer a live web call to a phone. Phone plans transfer.
What people ask before they switch.
Does it sound like a robot?
Judge for yourself — book a demo and hear it. You do not have to take our word for it.
What if it does not know something?
It does not invent an answer. It routes the question to you, or writes it down so you can answer it yourself.
Do I have to change my phone number?
No. On a web plan the line is never touched — it is a link and a QR. If you want your own number later it exists, but it is not where you start.
How long until it is running?
Days, not months. We do the configuration.
Do I need to be technical?
No. You tell us how you work; the build is ours.
Can I see what it said to my clients?
Yes — you see the conversations and the appointments it booked.
What if I want to stop?
It is monthly. You tell us and that is it.
What does it cost?
From $4.99 a month with Flex, plus $0.35 a minute, or plans from $29 with minutes included. Less than one lost appointment a week in most trades.
Hear it before
you decide.
Book a demo and hear it answering with your hours, your prices and the questions your clients actually ask.