No caller is left unanswered.
Your phone does not answer at nine at night. Nor on Saturday. Nor when the line is busy. Sonora AI does — it picks up at the first ring, answers with your prices and your hours, and books the appointment itself.
It always answers
Any hour, any day, including when your line is busy or reception is with a client. No hold, no answering machine.
Speaks like a local
Local accent and phrasing wherever you are — your customers talk to someone who sounds from there, not to a menu.
Appointment moved
Daniel Reyes
Routine cleaning
Friday 4:00 pmThursday 9:15 am
No charge — plenty of notice
Sonora0:00 / 0:36
Brightside Family Dental, good afternoon. How can I help?
Read the whole call
Scripted, not recorded — real customer calls carry private details we don't publish, but the assistant is built to hold exactly this kind of conversation.
What the practice is left with
Daniel Reyes called to move his cleaning appointment. Rescheduled to Friday at four, with no rescheduling fee.
- Intent
- Booking
- Sentiment
- Positive
- Resolution
- Resolved
It acts, it does not just note
It does not take a message for you to call back. It reads your real calendar, books the appointment and confirms it to the caller.
It always answers
Any hour, any day, including when your line is busy or reception is with a client. No hold, no answering machine.
Speaks like a local
Local accent and phrasing wherever you are — your customers talk to someone who sounds from there, not to a menu.
A traditional answering service — hundreds of dollars a month
Writes down a name and a number. Often after two minutes on hold. Then you call them back.
Sonora AI — from $29/mo
It does not take a message for you to call back. It reads your real calendar and books the appointment, answers prices and hours, or routes what's urgent — and confirms it to the caller on the spot.
— and more, all on the same call, at the first ring.
31 of every 100 calls to dental practices go unanswered.
Patient Prism 2026 — 11.5M calls, US
48% of home-services callers never reach a person.
per Invoca, 2026 — US
The arithmetic
What does a missed call cost you?
Four numbers you already know. Move them until they read like your week.
For reference, call-to-lead conversion runs 22% to 46% depending on the industry — per Invoca, Cross-Industry Call Conversion Benchmarks Report (US, June 2025; 60M+ calls, 9 industries).
1 means a booking counts once, and nothing is counted twice.
Lost a month
$18,720
Lost a year
3
Bookings lost a week
54 times the $29/mo plan
An estimate built from your own figures, over 52/12 weeks a month. Sonora will not recover every missed call — nothing does.
Three steps, and the third is the point.
See pricingSonora steps in when you can't reach the phone: set it up once and it works on its own.
- 01
You tell us how you work
You fill in a form — hours, services, prices, what people always ask. Half an hour, not even a call.
- 02
We configure it and test it
You do not build it. We leave it running and test it with real calls before a client ever uses it.
- 03
You share it where you already are
A link on WhatsApp, a QR in the window, the link in your Instagram bio. Or forward your calls to the assistant without losing your number: when you can't pick up, Sonora answers — a voicemail that actually books. No migration, no touching your phone.
Where you put it
In the window
for whoever walks past after you close
In the waiting room
to book the next appointment while they wait
On your WhatsApp
migrating nothing
In your Instagram bio
On the invoice or the receipt
when intent is highest
What it does not do
Sonora AI does not replace your reception. It complements it: it catches the calls you lose today — at night, at the weekend, when the line is busy and when nobody can pick up.
- Dental
- Legal
- Criminal defense
- HVAC
- Plumbing
- Locksmith
- Towing
- Restoration
- Veterinary
- Urgent care
- Med spa
- Property management
- Restaurant
- Managed IT
- Home medical equipment
- Tree service
- Electrician
- Licensed gas fitter
- Moving & storage
- Real estate brokerage
- Dental
- Legal
- Criminal defense
- HVAC
- Plumbing
- Locksmith
- Towing
- Restoration
- Veterinary
- Urgent care
- Med spa
- Property management
- Restaurant
- Managed IT
- Home medical equipment
- Tree service
- Electrician
- Licensed gas fitter
- Moving & storage
- Real estate brokerage
Pick your trade. See what it answers.
Every industry ships with its own script, knowledge base and urgency rules. Some add tools the others have no use for.
Specific to this trade
Dental
Its own script, intake questions and urgency rules.
- Checks coverage before bookingConfirms the insurance or plan is accepted up front, so the appointment actually holds.
In every industry
The rest of the agent is the same whichever trade you are in. A few of the things it does on its own — the set grows as we build.
- Reads your live calendar
- Pulls real open slots the moment the caller asks, instead of promising a callback.
- Books, moves and cancels
- Confirms the slot on the call, then reschedules or frees it later without anyone picking up.
- Tells you what the call was about
- Every call comes back as a summary with the caller's intent, their sentiment, and whether it actually got resolved.
- Flags the calls that need you now
- A hot lead, an upset customer, a missed opportunity — pushed to you while it still matters, not found in a log next week.
- Takes a message worth reading
- Captures the details as fields your systems can use and delivers them — not a recording someone has to sit through.
- Hands the call to a person
- On a phone plan it transfers the live call when it genuinely needs a human. On a web plan it takes the message and has someone call straight back — a web call cannot be bridged to a phone.
- Takes payment on the call
- Texts a Stripe or Mercado Pago link mid-conversation and confirms the caller once it clears.
- Qualifies the lead
- Records who called, what they wanted and whether they are worth chasing, then delivers it to your systems.
- Follows up on WhatsApp
- Sends the confirmation, the address or the quote to the caller's phone once you have hung up.
You pay for the minutes it answers.
$0 setup · The demo asks for no card
Prices in USD. Included minutes reset monthly from your signup date; anything past the allowance bills per minute answered. Complex implementations or custom integrations are quoted separately.
No setup fee. Configuring the agent, loading your FAQ, running a verification test and connecting one standard integration are included before you go live.
On a web plan your page does the answering: the caller opens your link, talks, and leaves with the appointment booked.
On web plans the agent takes a message and has someone call back — it cannot transfer a live web call to a phone. Phone plans transfer.
What people ask before they switch.
Does it sound like a robot?
Judge for yourself — book a demo and hear it. You do not have to take our word for it.
What if it does not know something?
It does not invent an answer. It routes the question to you, or writes it down so you can answer it yourself.
Do I have to change my phone number?
No. On a web plan the line is never touched — it is a link and a QR. If you want your own number later it exists, but it is not where you start.
How long until it is running?
Days, not months. We do the configuration.
Do I need to be technical?
No. You tell us how you work; the build is ours.
Can I see what it said to my clients?
Yes — you see the conversations and the appointments it booked.
What if I want to stop?
It is monthly. You tell us and that is it.
What does it cost?
Plans start at $29 a month. Less than one lost appointment a week in most trades.
Hear it before
you decide.
Book a demo and hear it answering with your hours, your prices and the questions your clients actually ask.